CV

Sheng Peng
(626) 475-2335
shengpeng@gmail.com

SPORTS

HockeyBuzz
Writer
Online
Nov 2016-

  • Cover the Vegas Golden Knights with full media access to games and practices. Consistently deliver impeccably researched, one-of-a-kind stories which bridged the gap between statistical and video analysis.
  • As a member of the Vegas chapter of the Professional Hockey Writers Association, I voted on the 2018 NHL Awards.

Los Angeles Kings
Freelance Writer
Sept 2016-

  • Wrote weekly series, "50 Forgotten Stories," for club's 50th anniversary. Interviewed Kings alumni, presented little-known stories from team's history in compelling manner to contemporary audience.

SB Nation
Writer
Sept 2014-Aug 2016

  • Developed angles and executed LA Kings stories for SB Nation’s JewelsFromTheCrown.com, culling from in-game analyses, expert knowledge of team/sport history, and advanced statistical research. Articles referred to on TSN Hockey Analytics and Puck Daddy.
  • Covered Ontario Reign for 2015-16 season with full media access to games and practices.

ADVERTISING

Luxottica
Copywriter
Lake Forest, CA
Sept 2014-Sept 2015

  • Maintain brand voice for luxury boutiques ILORI and Optical Shop of Aspen. Consumer marketing includes product descriptions, e-mail communications, door signs, and direct mail.

High Five Marketing
Content Marketing Manager
San Francisco, CA
Oct 2013-Jan 2014

  • Executed and managed Liberty Mutual Insurance Responsible Sports content for 8 national sports partners, including USA Hockey, USA Water Polo, USA Volleyball, and USA Wrestling. Blended Responsible Sports philosophy into content appearing on partner sites.
  • Weekly, monthly, and quarterly content included online articles, magazine editorials, eNewsletter blurbs, Facebook/Twitter posts, PA announcements, e-mail blasts, and more for 1M+ audience.

Admerasia
Copywriter
New York, NY
Apr 2012-Sept 2013

  • Conceptualized and executed digital, experiential, print, and broadcast advertising for Nissan, Citibank, Western Union, MassMutual, and DISH Network. Also POS, press releases, mailers, brochures, and pitches.
  • Contributed to Western Union and DISH project wins.

EDUCATION

The New School
MFA, Creative Writing (Poetry) 
New York, NY 
May 2010

UC Santa Barbara
BA, Literature 
Santa Barbara, CA
June 2005

SELECT PUBLICATIONS

"50 Forgotten Stories: Remembering Juha Widing." LAKings.com, December 22, 2016.

"50 Forgotten Stories: The Punch That Started a Union." LAKings.com, December 13, 2016.

“China Is Training to Be the Next Hockey Heavyweight.” VICE Sports, November 22, 2016.

"Better Ned Than Red." The Hockey News, October 24, 2016.

"50 Forgotten Stories: Spies, Systems & Victor Netchaev." LAKings.com, October 22, 2016.

"50 Forgotten Stories: It Was Almost the LA Blades." LAKings.com, September 20, 2016.

SKILLS

Hockey Analytics, Analyzing Game Video, Hockey History, Social Media (Facebook, Twitter, HootSuite, Pinterest, Tumblr, Instagram, YouTube, Reddit, Snapchat, Vine, Memes, GIFs, Sina Weibo), Blogging (Wordpress, Blogger, Virb), SEO, HTML, CMS, Office (Word, Excel, Powerpoint), Adobe Creative Suite (PhotoShop, InDesign, Premiere Pro, Illustrator, Audition), Tableau, Google Analytics, Mendeley, APA, Mandarin Chinese, Public Communication, Poetry, Marketing